Flávia Glasser
Flávia built her career in marketing across three complementary perspectives: business, agency and strategic research.
She has worked firsthand in each of these areas: making decisions that shape businesses, turning ideas into relevant propositions, and undertaking the strategic research needed to see beyond the most obvious answers.
That combination shaped her own way of thinking about strategy: widening the field, connecting perspectives and finding meaning in information, possibilities and paths that have not yet come together.
Sentido grew from that experience: a strategy studio for brands and businesses, created to bring these three perspectives into the same strategic practice.
One conviction has remained constant throughout her career: the first answer may well make sense.
But it is rarely the only one worth considering.
Why Sentido.
Sentido is one of those words that loses something in translation.
It means meaning. It means direction.
And it comes from sentir, to feel.
We believe great strategy should make sense, give direction, and be felt.
Strategy with sentido.
Built to stay close to the work.
Selective by design.
Senior by default.
FEW PROJECTS. ON PURPOSE.
Room to think deeply, question the obvious answer, and see the thinking through.
DIRECT SENIOR INVOLVEMENT.
Senior expertise shapes the conversations, analysis, and decisions throughout the project.
TRUSTED SPECIALISTS JOIN AS NEEDED.
Research, design, data, and other expertise come in as the work requires.
